Our work
Terry Fox Coin
Client: Royal Canadian Mint
Background
The Royal Canadian Mint approached r+d creative to create a video story behind the creation of the Terry Fox Loonie. We put the significance of this coin in perspective, providing not only a historical context of Terry’s legacy but also how that legacy touches the lives of all Canadians.
Results
The video was played at the launching of the coin and shown across the country to all schoolchildren and featured nationally on CBC Newsworld.
Our video prompted Terry’s brother and National Director of the Terry Fox Foundation Darrell to say that it was the best piece he had ever seen on Terry.
To this day it is the work we are most proud of.
